Here's your randomly selected funny email. Click here for a
complete list.
Hit me again!
How Software Companies Die
- Orson Scott Card
The environment that nurtures creative programmers kills management and
marketing types--and vice versa.
Programming is the Great Game. It consumes you, body and soul. When
you're caught up in it, nothing else matters. When you emerge into the
daylight, you might well discover that you're a hundred pounds overweight,
your underwear is older than the average first grader, and judging from the
number of pizza boxes lying around, it must be spring already. But you
don't care, because your program runs, and the code is fast and clever and
tight.
You won.
You're aware that some people think you're a nerd. So what? They're not
players. They've never jousted with Windows or gone hand to hand with DOS.
To them C++ is a decent grade, almost a B--not a language. They barely
exist. Like soldiers or artists, you don't care about the opinions of
civilians. You're building something intricate and fine. They'll never
understand it.
Beekeeping
Here's the secret that every successful software company is based on: You
can domesticate programmers the way beekeepers tame bees. You can't exactly
communicate with them, but you can get them to swarm in one place and when
they're not looking, you can carry off the honey.
You keep these bees from stinging by paying them money. More money than
they know what to do with. But that's less than you might think. You see,
all these programmers keep hearing their fathers' voices in their heads,
saying, "When are you going to join the real world?" All you have to pay
them is enough money that they can answer (also in their heads), "Geez,
Dad, I'm making more than you." On average, this is cheap.
And you get them to stay in the hive by giving them other coders to swarm
with. The only person whose praise matters is another programmer.
Less-talented programmers will idolize them; evenly matched ones will
challenge and goad one another; and if you really want to get a good swarm,
you make sure you have at least one certified genius coder that they can
all look up to, even if he glances at other people's code only long enough
to sneer at it.
He's a Player, thinks the junior programmer. He looked at my code. That
is enough.
If a software company provides such a hive, the coders will give up sleep,
love, health, and clean laundry, while the company keeps the bulk of the
money.
Out of Control
Here's the problem that ends up killing company after company. All
successful software companies had, as their dominant personality, a leader
who nurtured programmers. But no company can keep such a leader forever.
Either he cashes out or he brings in management types who end up driving
him out or else he changes and becomes a management type himself. One way
or another, marketers get control.
But...control of what? Instead of finding assembly lines of productive
workers, they quickly discover that their product is produced by utterly
unpredictable, uncooperative, disobedient, and, worst of all, unattractive
people who resist all attempts at management. Put them on a time clock,
dress them in suits, and they become sullen and start sabotaging the
product. Worst of all, you can sense that they are making fun of you with
every word they say.
Smoked Out
The shock is greater for the coder, though. He suddenly finds alien
creatures control his life. Meetings, Schedules, Reports. And now someone
demands that he plan all his programming and then stick to the plan, never
improvising, never tweaking, and never, never touching some other team's
code. The lousy young programmer who once worshipped him is now his
tyrannical boss, a position he got because he played golf with some
sphincter in a suit.
The hive has been ruined. The best coders leave. And the marketers,
comfortable now because they're surrounded by power ties and they have things
under control, are baffled that each new iteration of their software loses
market share as the code bloats and the bugs proliferate.
Got to get some packaging. Yeah, that's it.
-------
Orson Scott Card is the Hugo- and Nebula-award winning author of Ender's
Game, Speaker for the Dead, Lost Boys, the Alvin Maker series, and many
other novels.
Hit me again!
Wil Stark,
wstark04 (at) pobox _dot_com
Back to home page...