Ten years ago, the Internet experienced a revolutionary shift when DSL
hit the market. The high-speed access over telephone lines provided
users a faster option to surf the Web than their standard dial-up.
As DSL and other broadband connections grew in popularity, many small
Internet access providers struggled to make the switch and went out of
business or were gobbled up by other providers.
Local
Internet provider Sonic.net managed much better. It was quick to offer
DSL and it continued to acquire users, which now total 47,000 homes and
businesses across the state.
Today, more than half the homes in the United States are estimated to have a broadband connection.
Now,
the Internet is once again undergoing a major overhaul. Large-scale
service providers such as Comcast and AT&T are beginning to install
the next generation of Internet hardware that promises ever-faster
access.
Once again, local providers such as Sonic are faced with
extinction if they do not evolve. In the past, they could piggyback on
telephone company equipment. But changes in federal law are forcing
Sonic and others to install their own hardware in cities across the
country, and perhaps even bury their own fiber optic lines in the
street if they are to stay competitive.
Sonic is transforming
itself to function more like a telephone company. It will offer
residential customers blazing fast Internet access -- up to four times
faster than what Comcast and AT&T currently offer. And it will work
with other small ISPs, providing them access to Sonic's hardware so
these small companies also can survive the next evolution of Internet
access.