
THE DRUG CORNER
Reverse Psychology Makes Sense of the Drug War
by James Gierach
Marinol is an FDA-approved drug containing the principal ac-tive
ingredient (THC) found natu-rally in the marijuana plant and most drug stores.
Despite Federal Drug Administration approval of synthetic THC, marijuana
is classified as a Schedule 1 drug. Physicians cannot prescribe Schedule
1 drugs, including marijuana, because such drugs are generally thought to
have no medicinal value.
Marinol costs the average AIDS or cancer patient $6000 a year (e.g. lOOmg
b.i.d. @$400 for 30 tablets, $9600) and comes in dosages of 2.5, 5 and 10
milligrams. The marijuana plant grows naturally and abundantly in much of
the U.S., making the drug very affordable and nearly without cost to those
who grow their own, except for the economic impact of prohibition that dramatically
increases the cost of marijuana on the black market.
Once ingested by a patient, Marinol may take 45 minutes before giving relief
and the chance of under/over medication is enhanced because the drug is
manufactured in only three dosages -small, double small, and large. Unlike
the three-size-fits-all synthetic THC drug, marijuana, ingested through
the lungs, reaches the brain almost immediately (like the delivery system
for smokable cocaine). Smoked marijuana treatment also has the advantage
that the patient can self-regulate the dosage in more moderate and varied
increments, by the "toke."
Marinol proves ineffective to relieve pain, nausea and AIDS wasting (loss
of appetite) in some patients, although many of those same patients (and
their physicians) attest to the symptomatological effectiveness of smoked
marijuana. Unlike the medicinal use of smoked marijuana, Marinol pills do
not send the wrong "pro-drug" message to the kids of America.
Few Marinol arrests have been reported. However, in an effort to send a
drug-free message to kids, since 1965, ten million Americans have been arrested
for marijuana crimes.
Prohibited marijuana-once commercially manu­p;factured in the U.S. for
rope, clothing and a wide variety of other legal products-is America's largest
agricultural cash crop. The drug is often seized by law enforcement officials
by the ton, but is prosecuted by the gram.
The hazards of smoking, eating and otherwise ingesting marijuana (although
no deaths have been reported in 5000 years of use) are asserted by one drug
czar after another, broadcast by the Partnership For a Drug Free America
through media ads and taught in school classrooms by police officers using
DARE curriculum (kids are dared not to try drugs, rather than dared to try
them). Despite these efforts, recent surveys of teenage drug use report
a significant upswing in drug use by those kids who have been exposed to
these anti-drug, prevention and educational programs.
Presumably recognizing the effectiveness of anti-drug advertising campaigns
and anti-drug teachings and the resultant popularity of marijuana among
teenagers, one shoe manufacturer (Addidas) has pyramided the usefulness
of free, "anti-drug" advertising with its marketing plans, by
the introduction of a new line of gym shoes, called "The Hemp."
In the Philippines, an island sporting a $630 million a year marijuana industry,
more prison inmates wait on death row for marijuana crimes than for any
other drug crime.
For those who, like myself, have difficulty making these facts add up sensibly,
it must be remembered that drug war policies must be viewed in a reverse-image
mirror. All psychological, economic and marketing rules work-just in reverse,
backwards and upside down.
Tell kids not to use drugs repetitively from every quarter and they're more
likely to try them. Aim to reduce drug availability with high drug prices
through interdiction and other law enforcement measures and, curiously,
prices fall, drug strength increases and drugs become more available. Broadcast
anti-drug messages over radio and television, in the classrooms and print
media, from bully political pulpits and, annoyingly, drug use flourishes
and the drug business booms.
These anti-drug rules really do work, albeit in the reverse, upside down
and backwards from what one would expect. Someone should tell those who
make American and world drug policy.
-James Gierach, a former prosecutor, is executive director of The Drug Corner,
based in Oak Lawn, Illinois.

Winter Contents 1998 -- NCX
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