It's one of my car designs on display (the finished drawing faces out the window; the one on the back is a reject). Here's an Arch Street News story (layout and lettering by Will; content by Paul).
I remember being furious with Will for replicating my scrawl from the original copy. "Suredare" was supposed to be "Suburban." "Zorch" came from a catch-word made popular by San Francisco disc jockey Red Blanchard. I also had a model called the "PacPly," the name arrived at by combining "Packard" and "Plymouth." You see.
