Music China 2006 was thoroughly exciting. It is not yet as big as Musikmesse Frankfurt or Winter NAMM, but like most other things in China, it is growing fast and anxious to catch up.

There were sound level problems the first two days, with some of the larger booths being so loud that it was nearly impossible to do business. But business was there to be done, and would not be denied. By the third day, show officials began to gain control of the sound, and the show became workable. Still loud, but workable. Trade show warrior Gary Mobley, unruffled by the often deafening cacophony, was usually able to conduct substantive meetings amidst the chaos.

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Energy was high, business was brisk, and attendance was good. There are still many kinks to be worked out: sound levels (louder than Musikmesse!!); the air conditioning shutting down in the afternoon (it was hot!); dozens of sleazy guys aggressively trying to sell you a cheap watch (get with it, security); insufficient local transportation (over an hour to get a cab after the show); some dropped communication with booth suppliers, and a few other details. It is not as smooth as a NAMM show, by any means.

But I am confident that they will work out these kinks. They're really still just getting started, and they have help from Messe Frankfurt. All things considered, it was a positive experience, and we accomplished a good deal. Music China promises to eventually assume a place alongside NAMM and Musikmesse Frankfurt as an essential annual showcase, and a window on the East.

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