Text-based e-mail: We accept up to four lines of text, with a 67-character maximum per line (this includes a working URL, spaces, and all punctuation). HTML-based e-mail: Currently not accepted.

<TABLE WIDTH="468" HEIGHT="60" BORDER="0"><FORM METHOD="GET" ACTION="[your URL goes here]" TARGET="_top"><TR><TD> [your ad goes here, including any enclosing tables] </TD></TR></FORM></TABLE>

All graphics included in the ad should have full paths (e.g., http://www.xyz.com/top.gif)

If an HTML form is used, the <FORM> tag should include the following parameters: METHOD="GET" (All information passed to a remote site will be in "GET" format. Most CGI scripts can handle both GET and POST methods, but some cannot, so be sure your developer is aware of this spec.)

a valid ACTION tag TARGET="_top" <FORM> and </FORM> tags should live within <TABLE> and </TABLE> tags. An enclosing table should surround the entire ad.

At this time, DHTML ads cannot rotated -- they must remain fixed to a page.

E-mail artwork and traffic instructions to ads@zoomersmagazine.com. You can also post artwork and support information on the Web. Provide us with the URL and we will download materials from there.

Within two business days of a campaign's start date, zoomersmagazine.com will provide the advertiser with a URL, user name and exclusive password. This password will allow the advertiser access to the zoomersmagazine.com online advertising activity reports, specific to that advertiser's campaign(s). Access is provided twenty-four hours per day, seven days per week for the duration of the advertiser's campaign plus 90 business days after termination of the campaign.

In the event an advertiser does not receive a password within two business days, they should contact zoomersmagazine.com using the following e-mail address: ads@zoomersmagazine.com.

The zoomersmagazine.com advertising management system is designed to distribute impressions as evenly as possible between the start and end dates of every campaign. zoomersmagazine.com defines even distribution as the number of total contracted impressions, divided by the number of days in the campaign.

Given the dynamic nature of traffic both on the Internet and within any given site, zoomersmagazine.com is unable to make any representation as to the rate of distribution on any particular day to any individual advertiser. To this end, zoomersmagazine.com will only accept insertion orders from advertisers, or their agencies, which specify length of the contract, and the total impressions purchased for the length of that contract.

If you have questions or comments about zoomersmagazine.com's commitment to even distribution, please contact zoomersmagazine.com using the following e-mail address: ads@zoomersmagazine.com.

A. Acceptance of advertising programs subject to space availability upon receipt of signed contract or insertion order by zoomersmagazine.com.

B. Online advertisements are accepted upon the representation that advertiser and its agency have the right to publish and display the contents thereof. In consideration of such online publication and display, advertiser and its agency agree to indemnify and hold online publisher harmless against any expense or loss by reason of any claims arising out of online publication and display.

C. Positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is acknowledged by publisher in writing. Material must be received by material closing date, otherwise position may be lost, or requested impression level may be reduced.

D. Publisher may use prior ad material if new material is not received on time.

E. Cancellation Policy: Any campaign can be cancelled with no penalty up to two weeks before the scheduled start date of the campaign. Campaigns cancelled less than two weeks before the scheduled start date of the campaign are subject to a 15% cancellation fee. After a campaign has started, cancellation notices are accepted with two weeks' notice. Advertisers will be rebilled for all impressions delivered through effective end date; if appropriate, shortrates will apply.

F. Postponement Policy: In cases where ad material has not arrived by the fifth working day after the agreed-upon campaign start date, zoomersmagazine.com's postponement policy goes into effect. zoomersmagazine.com will reduce the number of total impressions for every day the campaign is late, based on even distribution, and the advertiser will be invoiced at the original contracted dollar amount.

G. All contents of advertisements are subject to online publisher's approval. Online publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time.

H. All insertion orders are accepted subject to provisions of the current rate card.

I. Online publisher shall not be liable for any costs or damages if for any reason it fails to electronically publish and display an advertisement. In no event shall online publisher be liable for any damages, consequential or otherwise, in excess of the amount paid for the advertisement, as a result of any mistake in the advertisement, omission from or error in any index, or for any other reason.

J. Online publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to online publisher for advertising which advertiser or its agent ordered and which advertising was published and displayed.

K. No conditions other than those set forth in the rate card shall be binding on the online publisher unless specifically agreed to in writing by the online publisher. Online publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of the rate card.

L. Online publisher is not liable for delays in delivery and/or non-delivery in the event of an Act-of-God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the electronic publisher affecting production or delivery in any manner.

M. As used in this section entitled "General Terms and Conditions" the term online publisher shall refer to zoomersmagazine.com

N. Payment in full is due within 30 days of the "live" date of advertiser's program.

O. All discounts are multiplicative and not additive.

P. Rates are subject to change upon notice from the publisher. "Publisher will not accept any catalogs as advertisements nor permit the use of the word "catalog" in any advertisements except by special written agreement with Publisher. Advertisers using the word "catalog" in their ads without Publisher's written consent will be held liable for the payment of any additional postage fees which may be imposed by the US Postal Service."